Prior to the launch of the popular Nintendo Switch, our agency played a major part in spreading the word and educating influencers and VIPs on the unique aspects of this groundbreaking console by designing and executing a preview tour that criss-crossed the nation. My team and I were responsible for the concept and design of all aspects of the event, including the high profile kick off event in New York City. Nintendo Switch sales eclipsed 10 million in its first 9 months.