For the launch of the much awaited Nintendo 3DS title, Super Mario 3D Land, I designed a Super Mario themed playground based on an actual level of the game to help build buzz and drive traffic to exclusive sales at Toy’s R Us, Times Square . Included in the fully immersive Super Mario re-creation were a larger than life Nintendo 3DS unit, brick blocks, hanging question mark blocks, trampolines that triggered Super Mario sounds, a 18’ warp pipe slide, spitting piranha plant and the iconic flag moment at the end of the level. Also took over the ABC Jumbotron with integrated real time tweets and exclusive Super Mario 3D Land screen shots and game footage as well as a live feed of all the action below. Consumers also had the opportunity to play the game on site.