To kick off the Quaker Bring Your Best Bowl promotion I designed the launch event in New York. We took over Military Island at Times Square with a massive canister of Quaker oats where consumers could customize their oatmeal samples with a variety of different toppings, photograph, then share their creations online. Elements included a custom canopy, custom toppings bars, and custom “bowl cams” where consumers could shoot their creations with their own devices.
Here's a Chief Marketer article for the promotion: http://www.chiefmarketer.com/quaker-contest-draws-hundreds-of-thousands-of-recipes-now-its-up-to-america-to-vote-for-the-winner/