For the Lays’ Flavor Swap promotion, I designed and art directed the launch event in New York City. The private event featured 8 themed rooms to showcase the different flavors of chips that consumers would be tasting and voting on. This event came together in an astonishing amount of time with about 2 weeks in design development and 2 weeks of production, but in the end was a huge success and at the same time looked great.
Here's an article about the promotion: https://www.mediapost.com/publications/article/267179/flavor-swap-will-let-consumers-shape-lays-flav.html